MEMBERS-ONLY MEDIA TOUR

Evolving Marketing Strategies & Media Relations
A PRSA Diversity Month Event

When: Friday, Oct. 4

Time: 12:30 p.m. - 1:30 p.m.

Location: 
Telemundo Houston
1235 North Loop West #125 Houston, TX 77008

Limited to first 15 members

Tour Led By:

• J.C. Perez, Marketing Director, Telemundo Houston | NBCUniversal
• Telemundo Midday News Team

Summary: Join us for a media tour of Telemundo with the station's marketing director and midday news anchors. See Houston news from the lens of one of the most-viewed television stations in the Houston market! 

We will discuss:

• How the Hispanic market landscape in Houston has changed to become the "general" market, leading to a shift in marketing strategies.
• Changes in news media due to the evolution of a 24/7 news cycle
• Hurdles journalists face with discrimination and the spread of misinformation  

NOTE: This event may be rescheduled if major breaking news occurs.

Tickets

$5.00 Members