As the communications industry looks ahead to 2026, the definition of “media” continues to expand—blending earned media, influencers, social platforms, and cultural relevance into a powerful, interconnected ecosystem. PRSA Houston is pleased to welcome Corey Martin, Managing Director of Media & Influence at Allison Worldwide, as the featured speaker for our January Webinar. Corey is also a professor of influencer marketing at Montclair State University and creates content with his husband and son on their Instagram and TikTok Channel @RainbowDads with over 1.4M followers across platforms.

Join us for an in-depth exploration of what’s shaping the future of influencer marketing and the modern media mix. With more than 25 years of experience designing integrated earned communications programs, Corey will guide attendees through how press, media influencers, and social and cultural creators now work together to drive influence, credibility, and measurable ROI. This session will offer practical insights and strategic frameworks for PR professionals navigating an increasingly fragmented and fast-moving media landscape.

Designed for communicators at every stage of their career, this webinar will examine how brands can move beyond siloed tactics to build cohesive, story-driven strategies that resonate across platforms and audiences. 

Key Takeaways

• Understanding how the media mix is evolving, and what that means for PR and marketing strategies in 2026.

• Learning how press, media influencers, and content creators combine to form a modern influence ecosystem.

• Gaining insight into influencer trends from both an agency leadership and creator perspective

Who Should Attend

Public relations and communications professionals, marketers, agency leaders, brand managers, and anyone interested in influencer marketing, earned media strategy, and the future of integrated communications.

About Our Speaker

Corey Martin, Managing Director, Influence 
Allison WorldWide

Corey has spent over 25 years contributing to powerful integrated earned communications programs – connecting story elements into strategies that take advantage of a modern media landscape. Press + media influencers as well as social + cultural influencers create a modern media dynamic that requires a cohesive strategy and story and as Managing Director of Media & Influence at Allison Worldwide, Corey focuses on bringing innovation within an expanding media universe to deliver true ROI for clients. Corey’s past clients include major CPG brands, beauty & personal care and retail brands. His experience stretches from consumer, health and pharmaceutical media strategies to corporate and crisis communications approaches that help companies revitalize their public perception, customer engagement and more. Corey is also a professor of influencer marketing at Montclair State University and creates content with his husband and son on their Instagram and TikTok Channel @RainbowDads with over 1.4M followers across platforms. 

Tickets

$10.00 Member Ticket

$35.00 Guest Ticket