Join us for a special PRSA luncheon filled with culture and Houston pride. Every March, the Houston Livestock Show and Rodeo executes their masterful orchestration of press relations and strategic messaging during the three-week Rodeo event – from national entertainers and musicians, special events, to a carnival of all carnivals. Attendees will discover how they manage thousands of media requests and journalists during their intensive 20-day event, while maintaining year-round relevance and engagement and supporting student scholarships. Danielle Grossman will pull back the curtain on their sophisticated crisis communications protocols, intricate internal coordination strategies, and the carefully choreographed timing of major announcements that keep the Houston Rodeo in the spotlight throughout the year. During this luncheon, you will get an insider's view of how their strategic communications framework offers valuable insights for PR professionals seeking to maximize impact for time-limited events while sustaining public interest. Western attire (and hats and boots) are welcome. 

Sponsored by: Elmore Public Relations

About Danielle Grossman:
My journey through the fast-paced world of news has been nothing short of transformative, shaping me into a compassionate storyteller, seasoned communications professional, skillful writer, and strategic thinker. Having lived in seven vibrant cities, I've encountered many unforgettable individuals and gathered wisdom from some of the finest journalists and communications professionals this country offers. Along the way, I've honed my craft and also embraced the role of mentor, guiding aspiring students as I continued to evolve professionally and personally. 

Now, as a part of the dynamic team behind the world's largest livestock show and rodeo, I find myself at the center of inspiration, tradition, education, and world-class entertainment. From inspirational students to iconic concerts and the deeply rooted impact of Western heritage, every story shared carries the weight of its lasting impact.

Tickets

$50.00 Guests
$55.00 after 05:00 pm March 10
$45.00 Earlybird rate before February 28

$40.00 Members
$45.00 after 05:00 pm March 10
$35.00 Earlybird rate before February 28

$25.00 Student Ticket