Jackie Wallace

jackie wallace
director of public relations, Houston zoo

With nearly 20 years of experience in public relations, Jackie Wallace has primarily worked with large attractions, building the relationship between guest and destination, as a publicist and marketer at SeaWorld Orlando and chief publicist for the grand opening of LEGOLAND Florida. Jackie also has served as the vice president of Orlando-based marketing and public relations agency, True North, where she managed the development of strategic plans, crisis training and media preparation for clients that included SeaWorld Parks and Entertainment, LEGOLAND® Florida, General Motors, and Community Based Care of Central Florida. She joined the Houston Zoo – one of the world’s preeminent zoological-based wildlife conservation organizations – in 2014 and is focused on developing a conservation-minded messaging platform to educate the public while promoting visitation. Jackie is an advertising/PR graduate of the University of Central Florida.